Privacy policy

Last updated: January 25, 2025

This Privacy Policy describes how Emma & Olivia Boutique (“Website,” “we,” “our”) collects, uses, and discloses your personal data when you visit our website, use our services, make purchases through the website emmaolivia-boutique.com (“Website”), or contact us regarding this Website (collectively, the “Services”). In the context of this policy, “you” and “your” refer to the user of the Services: customer, visitor, or any person whose data is processed under this policy.

Please read this Privacy Policy carefully.

Changes to the Privacy Policy

We may periodically update this policy to reflect changes in our practices or for legal, operational, or regulatory reasons. We will post the updated version on the Website, indicate the “Last Updated” date, and take all necessary measures in accordance with applicable law.

How We Collect and Use Your Personal Data

To provide the Services, we collect personal data from various sources. The information collected depends on how you interact with us.

In addition to the purposes listed below, we may use your data to communicate with you, improve our services, comply with legal obligations, ensure compliance with regulations, and protect the Services.

Data We Collect

Information provided directly by you:

  • Contact information: first and last name, address, phone number, email address

  • Order information: shipping information, payment confirmations, etc.

  • Account information: username, password, security questions

  • Correspondence with customer service

Certain features require you to provide data; if you do not, you may not be able to use the Services.

Information collected automatically:
We use cookies, pixels, and other technologies to collect information about your activity on the Website, including IP address, browser, device, network, and usage behavior.

Third-party information:

  • Technology partners (e.g., Shopify)

  • Payment service providers

  • Advertising and analytics partners (e.g., via cookies, SDKs, etc.)

This data is processed in accordance with this policy. More information can be found in the “Third-Party Websites and Links” section.

Use of Data

Provision of products and services:
Data is used to process orders, payments, shipments, account management, returns, etc. Shopify may synchronize your account with other services on the platform.

Marketing activities:
Data is used to send advertisements, offers, emails, SMS messages, and postal mail. For residents of the EEA, this is based on legitimate interest (Art. 6.1.f GDPR).

Security and fraud prevention:
Data is used to detect and prevent suspicious activity. We protect the security of your account and the confidentiality of your credentials.

Customer service and service improvement:
Data is used to provide support and improve the Services (Art. 6.1.f GDPR).

Cookies

Like most websites, we use cookies. More information about Shopify cookies:
https://www.shopify.com/legal/cookies

Cookies allow us to:

  • Remember your preferences

  • Improve the website

  • Analyze traffic

  • Personalize content and advertising

You can block cookies in your browser, but this may affect website functionality.

How We Share Data

In certain circumstances, your data may be shared with:

  • Service providers (IT, logistics, payments, customer service)

  • Advertising partners

  • Social media tools — only with your consent

  • Affiliate companies

  • Cases required by law or during business operations (e.g., mergers)

Types of data shared:

  • Identity data: contact, account, orders

  • Business data: purchases, returns, customer service

  • Usage data: cookies, browsing history

  • Location data (e.g., IP address)

Third-Party Websites and Links

Our Website may contain links to other websites or resources. This policy does not apply to those sites. We recommend reviewing the privacy policies of those pages.

Retention of Personal Data

Your data is securely stored on our servers or those of our service providers. We take reasonable security measures to protect your information, although the internet environment is never completely secure.

Questions About the Privacy Policy

📧 info@emmaolivia-boutique.com